Archive for: February 2015

5 New Online Marketing Tools Your Business Can’t Afford to Ignore

onlinemarketing
When it comes to growing a business today, effective online marketing is critical. These five tools are forms of online marketing that your business cannot afford to ignore including assistance with search engine optimization, social media management, and overall organization. Depending upon the needs of your business, these tools can take your marketing strategies to another level.

Moz

Moz is a user-friendly search engine optimization tool that provides members with reporting on keywords, website traffic, brand marketing, and social media engagement all in one place. They have two main components: Moz Analytis and Moz Research Tools. The analytics section consists of the reporting while the research tools provide members with insight as to how to improve their online marketing including errors on their websites and SEO opportunities. Moz is an affordable option for businesses of all sizes.

HootSuite

When it comes to social media marketing, HootSuite is a helpful tool that allows users to manage multiple social media platforms such as Twitter and Facebook for multiple companies at one time. Users are able to schedule posts ahead of time and track analytics. It is easy for users to view all of their social media marketing posts in one place with HootSuite and they even provide a free trial for small to medium businesses of one to five hundred employees. Larger businesses can request a demo to see if HootSuite is a good fit for them.

RevTap

RevTap is an ideal tool for ensuring your advertising dollars are not wasted on web bots. Just over a third of the traffic on the internet is actually human. RevTap optimizes the human component of online advertising. They help publishers monetize their sites by helping them use their space effectively and keep customers engaged while at the same time helping advertisers ensure their ads are seen by the appropriate audience–people, not bots. It is a win/win situation for both publishers and advertisers.

PiktoChart

Infographics are a vital component of online marketing today and PiktoChart is a great resource to assist with creating compelling graphics for marketing purposes. There are templates, graphs, charts, images, and icons to help you get started but PiktoChart also allows users to fully customize their graphics. Getting started is free and most of the images that are created do not take more than fifteen minutes to complete. This is an effective strategy for companies who can highlight their work through images.

Infusionsoft

Infusionsoft is a full toolkit for online marketing. It is a common replacement for previous SEO company, Optify. They specialize in e-mail marketing campaigns and a customer relationship management system that helps businesses stay organized. Infusionsoft is also able to help members identify some of the best leads for sales and accept payments all in one centralized location to make things easier for customers.

Whatever the needs of your business, the aforementioned tools are innovative ways to improve your online marketing. Search engine optimization, social media management, effective advertising, compelling graphics, and an organizational tool kit are five things that should not be ignored. Measuring the success of your online marketing strategy through the use of these tools will lead to a better campaign.

Keeping Up With the Market

rep-market

Remember when you could keep your private life private? Living in the future makes that quite a lot more difficult. It isn’t 100% impossible but keeping your reputation intact, especially with how invasive the internet has become with our culture, is definitely something that requires some finesse. If you have a particularly active life, you might even need professional help keeping things in check. You might, for example, need Michael Fertik.

Michael Fertik was awarded the WEF Technology Pioneer Award in 2011 and is a member of the World Economic Forum Agenda Council on Internet Security. He and his brainchild, Reputation.com specialize in helping entrepreneurs and companies better manage the way people see them and find out about them online. His company has worked with major names like AOL and the AMA.

Michael also appears in the press quite often, offering tips to entrepreneurs to help them manage their own reputations. Among others, he has appeared in the New York Times, the Huffington Post and on NPR.  He recently offered his top five tips for reputation management to Reader’s Digest’s Online Edition.

Reputation.com offers online privacy and reputation management for individuals as well as companies. How do they do this?

They accomplish this goal by utilizing specially developed software, the team at Reputation.com scours and monitors the web all day every day looking for mentions of their clients and their clients’ companies. This helps entrepreneurs respond to negative press and false reports. They also help the entrepreneur create positive content both for and about himself and his company and then post that in strategic places around the web. This can help push the negative words about an endeavor down in the search engine rankings, making it harder for the casual web user to find them.

Managing your reputation online is important—not just for entrepreneurs and the businesses they create but for individuals as well. Think about it: do you want what other people say about you online to keep you from getting your next job? Do you want a potential date to Google you and find more than you want him or her to find?

These things and more are why companies like Reputation.com are important.  The vastness of the Internet makes it really difficult to do everything by yourself. Michael Fertik understands this and that’s why he has been working so hard for so long to help you keep your private life private.